SG Group Intelligent Manufacturing Equipment Branch (hereinafter referred to as the Branch), consists of PFAFF Industrial Machinery & Systems Ltd. and KSL branch, PFAFF Industrial Equipment (Shanghai) Co. Ltd. The business of the branch is mainly divided into two major product matrices: industrial sewing machines, spare parts and electronic control and industrial automation equipment and solutions.
Industrial sewing machine product line: including the development, production, sales and after-sales service of industrial sewing machines for garments, medium-heavy duty industrial sewing machines, special machines, spare parts and electronic controls. The company mainly focuses on the world-renowned industrial sewing machine brands such as "PFAFF" and "Mauser", etc. PFAFF is one of the "oldest" brands in the global sewing industry, originated in 1862. "PFAFF has experienced a period of low ebb and flow, but in recent years, under the guidance of the Group's leadership, the branch has started to clarify its business lines, and through the close cooperation between the teams of PFAFF Germany and PFAFF China, it has formed an ecological chain of sewing machines with a clear division of labour, in which the Group's Technical Centre is responsible for the research and development of the products, and the electric control is provided by Shenbei Electronics, which is responsible for the development of the products. The Group's Technology Centre is responsible for R&D - Shenbei Electronics provides the electronic control - PFAFF Zhangjiagang provides the processing and production of parts and components, as well as the installation and commissioning of the whole machine - PFAFF Germany and PFAFF Shanghai are responsible for marketing. The branch not only has a clear idea on the management mode, but also advocates differentiated competition on the brand positioning, which has gradually formed the sales model of PFAFF focusing on the "middle-high-end" market, and Mauser focusing on the "middle-low-end" market, adopting the sales model of direct sales to major customers and distribution to dealers respectively. EXCELLENCE IN SEWING, PFAFF product quality excellence, has won a lot of high-end customers and market recognition. PFAFF also has a reliable technology, sincere attitude of the service team, long-term customers to provide efficient and high-quality after-sales maintenance services.
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